Last updated 01 October 2024
We care about your data and ask that you read this website privacy policy carefully as it contains important information on what to expect us to do with your personal information.
This policy is divided into the following sections:
We are Equitable Riding Academy. This website is operated by WOW Design Solutions Limited trading as ‘EC Pro’ and ‘The Outstanding Website Company’.
We collect, use and are responsible for certain personal information about you. When we do so we are regulated under the Data Protection Act 2018 which is the UK’s implementation of the General Data Protection Regulation (GDPR) which applies across the European Union and the United Kingdom and we are responsible as ‘controller’ of that personal information for the purposes of those laws.
This privacy policy relates to your use of our website, https://equitableridingacademy.ecpro.co.uk only.
Throughout our website we may link to other websites owned and operated by certain trusted third parties to enable you to book and pay for horse riding sessions and other Livery and equestrian services (Services) and to make additional products and services available to you. We may also require certain information from you in the event that you make an insurance claim in respect of any of the Services we offer. These other third party websites may also gather information about you in accordance with their own separate privacy policies. For privacy information relating to these other third party websites, please consult their privacy policies as appropriate.
We collect personal information about you when you access our website, register with us, contact us, send us feedback, purchase products or services via our website, share information on our booking platform and upload information to our website for insurance purposes, complete surveys or participate in competitions via our website.
We collect this personal information from you either directly, such as when you register with us, contact us or purchase the Services via our website or indirectly, such as your browsing activity while on our website (see ‘Cookies’ below).
The personal information we collect about you depends on the particular activities carried out through our website. This information includes:
We use this personal information to:
When we use your personal information we are required to have a legal basis for doing so. There are various different legal bases on which we may rely, depending on what personal information we process and why.
The legal bases we may rely on include:
For further details on when we collect personal information, what we collect as well as how we use it, please read the following sections:
When information is collected |
What information we ask for |
How and why we use your information |
When you register with us or book one of our Services through our website. |
Contact details: your name, address, telephone number and email address. |
We ask for this: We will keep this information until: |
In the event you make an insurance claim against us in respect of an accident you may have had while accessing our Services |
Name, address of injured party, circumstances of the incident and medical information relevant to your claim. We may require further information such as photographs documenting any injuries sustained. |
The information you provide in respect of yourself or your child is necessary for the establishment, exercise or defence of legal claims. |
Wow Design Solutions Limited t/a EC Pro: Provides our software system, the website and supports us to run the booking platform.
Other organisations
We only share special categories of information (i.e. data containing health information) with our insurers in the event an insurance claim is made.
This data sharing enables you to access our Services and book a session with us. We will not transfer your personal data outside the EEA.
We will share personal information with law enforcement or other authorities if required by applicable law.
We will not share your personal information with any other third party.
Where necessary, dependant on your location, we may transfer personal information outside of the UK. When doing so, we comply with the UK GDPR, making sure appropriate safeguards are in place. Please contact us for more information.
Where necessary, dependant on your location, our data processors may share personal information outside of the UK. When doing so, they comply with the UK GDPR, making sure appropriate safeguards are in place. Please contact us for more information.
We require you to provide personal data to enable us to arrange the booking and fulfil our contractual obligations with you. We will inform you at the point of collecting information from you, whether you are required to provide the information to us.
A cookie is a small text file which is placed onto your device (e.g. computer, smartphone or other electronic device) when you use our website. We use cookies on our website. These cookies help us recognise you and your device and store some information about your preferences or past actions.
For further information on cookies our use of cookies and or relevant similar technologies, when we will request your consent before placing them and how to disable them, please see our Cookie Policy.
We would like to send you information about upcoming events and special offers, which may be of interest to you. Where we have your consent or it is in our legitimate interests to do so, we may do this by email, post, or text.
You can manage whether you would like us and other businesses to send you marketing messages in your customer profile, by logging in>Account details>contact preferences.
Please note that unsubscribing from our communications does not close your account with us, in order to close your account with us please contact us directly.
We or our booking platform provider may anonymise the data we collect which means that we will not be able to identify you individually. This allows us to produce and provide statistical, research and industry information to improve services, your experience, horse welfare plans and other processes for the betterment of horses, riders and Equestrianism.
Under data protection law, you have rights including:
Your right of access - You have the right to ask us for copies of your personal data.
Your right to rectification - You have the right to ask us to rectify personal data you think is inaccurate. You also have the right to ask us to complete information you think is incomplete.
Your right to erasure - You have the right to ask us to erase your personal data in certain circumstances.
Your right to restriction of processing - You have the right to ask us to restrict the processing of your personal data in certain circumstances.
Your right to object to processing - You have the right to object to the processing of your personal data in certain circumstances.
Your right to data portability - You have the right to ask that we transfer the personal data you gave us to another organisation, or to you, in certain circumstances.
Your right to withdraw consent – When we use consent as our lawful basis you have the right to withdraw your consent.
You don’t usually need to pay a fee to exercise your rights. If you make a request, we have one calendar month to respond to you.
To make a data protection rights request, please contact us using the contact details at the bottom of this privacy notice.
We have appropriate security measures in place to prevent personal information from being accidentally lost or used or accessed in an unauthorised way. We limit access to your personal information to those who have a genuine business need to know it. Those processing your information will do so only in an authorised manner and are subject to a duty of confidentiality.
We also have procedures in place to deal with any suspected data security breach. We will notify you and any applicable regulator of a suspected data security breach where we are legally required to do so. All our data is SSL encrypted.
If you want detailed information on how to protect your information and your computers and devices against fraud, identity theft, viruses, and many other online problems, please visit www.getsafeonline.org. Get Safe Online is supported by HM Government and leading businesses.
We hope that we can resolve any query or concern you raise about our use of your information.
If you have any concerns about our use of your personal data, you can make a complaint to us using the contact details at the bottom of this privacy notice.
If you remain unhappy with how we’ve used your data after raising a complaint with us, you can also complain to the ICO.
The ICO’s address:
Information Commissioner’s Office
Wycliffe House
Water Lane
Wilmslow
Cheshire
SK9 5AF
Helpline number: 0303 123 1113
We may update this Privacy Policy periodically to account for changes in our services, collection and/or processing of Personal Data, and we will post the updated Privacy Policy on our website, with a “Last Updated” date at the top.
Please contact us, if you have any questions about this privacy notice or the information we hold about you. on either . or 01306 325007
